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Business
Issue:
Evaluate appeal and potential effectiveness of a print ad to introduce a
new service for affluent individuals (HH income over $200,000). |
Marketing
Issue:
Client needed cost-effective way to evaluate new ad within ten days. |
Category:
Major national bank |
Marketing
Research Approach:
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Used a sample of 200
individuals from our Panel who met income criteria. |
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Respondents completed
online questionnaire which measured key communication
points in the ad as well as its overall effectiveness
in communicating key benefits of the new service. |
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Research was developed,
fielded and results reported to client within 10 days
of project approval. |
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How
client used research results:
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Ad introduced the
new service within 30 days of the completion of the
research. |
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