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Business
Issue:
Determine overall awareness and brand identity of private banking unit
within global financial services company. |
Category:
Private Banking and Investments |
Marketing
Research Approach:
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Quantitative: Online
survey with qualified individual members of the Panel
who have $10 million plus in investable assets. |
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How
client used research results:
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Determined baseline
of awareness for new Private Banking service with
targeted investors. |
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The study identified
key areas of strength for the brand as well as areas
that need to be made more compelling to private clients. |
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