 |
 |
 |
| |
Business
Issue:
Determine key decision criteria in selecting a private bank by two
groups of clients: those with $10-$15MM investable assets and those
with $25MM or more. |
Category:
Private Banking |
Marketing
Research Approach:
 |
Qualitative: One-on-one interviews with a total of 18 individuals
in the two groups. |
|
How
client used research results:
|
Develop key marketing
strategies to attract new private banking clients. |
| |
|
|
|
