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 Affluent-Dynamics
leverages the insights from a unique panel of affluent
individuals to help our corporate clients understand their
customers’ needs better in order to develop the most
compelling and competitive products and services available.
We help our clients deepen the relationship with their customers
overall and have expertise in several specific areas:
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Develop the most unique
and effective brand positioning. |
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Develop successful new
products and services. |
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Determine the most compelling
communication strategies and messages. |
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Understand the changing
dynamics of the affluent market over time. |
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Our clients use us because we combine years
of practical business experience with sophisticated marketing
research expertise. In addition to marketing research, we have
extensive experience in sales, marketing and general management
at companies such as A.C. Nielsen, Ameritrade, Citigroup, Kraft
and Unilever. Because we know how to solve marketing problems
and identify business opportunities, our insights provide a
powerful extra dimension to marketing research results. As
a result of our business experience and understanding of the
very affluent market, we have developed:
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