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Over 4,000 individuals have joined the Affluent-Dynamics Panel.
Panelists join and remain members of the Panel because they
enjoy participating in our research projects. It is a serious
venue where they know that they can communicate their opinions,
perceptions and attitudes about the brands, products and services
marketed to them. |
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Panelists participate in
periodic confidential surveys over a highly secure Internet
connection on the Affluent-Dynamics website. |
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The Panel is used primarily
for custom marketing research studies using our Custom
Marketing Research techniques to develop brand positioning,
research brand perceptions, new product development, advertising
and concept testing and other areas of interest to our
corporate clients. |
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Panelists also participate
in occasional qualitative research such as traditional
focus groups or individual interviews. |
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